Help The Beast That Is Google Love Your Website
I recently came across a post on a blog I like to read by Andrew Hansen that helped me improve my sites and got me thinking about the amount of other peoples sites I had seen which did not have what I’m about to share with you.
There are important pages that you should add to your site that can help Google love it and think of your site as safe, marking it as high quality. Most of us know about the clampdown lately on PPC sites that Google implemented, with some sites completely disappearing and people been banned from Google Adwords. But in reality, do you really need any of these pages on your site.
Here is that list and see if you have any of these on your Websites….
About Us
Contact Us
Privacy Policy
DMCA Policy
Anti-Spam Policy
Terms Of Use
Affiliate Agreement
What The Hell Are Half Of These!
Well, that’s a bit over dramatic ha, but you would be surprised how many people have hardly any of these on their websites, and I myself have been guilty of this too.
So, I had around 10 Halloween sites that only had the privacy page on them. No contact, no About us etc. but they were doing just ok and the quality score was average.
So I added a disclaimer, contact, about us but that was really it. My disclaimer is my affiliate agreement and explains everything. But in adding these I did see improvements in my websites quality score which was brilliant.
I do believe having an About Us, Contact, Privacy Policy and disclaimer (if you are an affiliate or sell products) is important to a site. But through my research into the DMCA Policy, Anti Spam Policy and Terms of Use I came to the conclusion that they are just legal documents that you do not really need to add to your site.
Andrew does some interesting tests you can see here on Andrew Hansen’s blog. With his theory I do have my own. I really believe that the Google algorithms can not factor whether a site has random legal documents or not, the privacy policy yes, but the others, no.
I also believe there maybe another factor in a rising quality score, and that might be the fact that as we know, more pages and more content, helps determine our quality score. As I have seen an improvement in all my sites, I can only recommend adding the Contact page, about us, privacy policy and disclaimer, shown you are here for the safety, honesty and protection of the people who visit your site or blog.
In conclusion having a few extra pages is good for your site and rank. In adding these pages you can also use plug-ins that can hide them from the menus, yet still get picked up by Google Bots. If anyone has more information on this I would love to hear, feel free to drop a comment cheers
